Library Marketing & Online Presence Strategy for Organisations

Library Marketing & Online Presence Strategy for Organisations is a focused, practical service that helps you clarify your messaging, strengthen your branding, and build a clear plan for more effective online communication. Through a review of your current presence, tailored guidance on positioning and content, and a prioritised action plan, you’ll leave with a roadmap that makes your marketing easier to understand and execute. This service is ideal for teams that want strategic direction from someone who understands libraries from the inside, with optional support to help you implement the plan with confidence.

Who it’s for:
Libraries, library teams, and GLAMR organisations that know their communication could be clearer, more consistent, and more effective online.

Outcome:
You leave with a clear, practical roadmap for improving your library’s online presence, strengthening your message, and building more trust and connection with your audience.

What’s included:

• A review of your current online presence.

• Messaging and positioning guidance.

• Content strategy recommendations.

• Suggestions for website, social media, and communication improvements.

• A clear action plan with priorities.

• Optional follow-up implementation support.